/* Insight Meed - site institucional SEO */
:root {
  --bg: #0A0A09;
  --bg-soft: #12100C;
  --bg-card: #171410;
  --text: #F5F2EA;
  --text-dim: #A9A296;
  --gold: #D8B669;
  --gold-hi: #EAD196;
  --gold-btn: #C9A24B;
  --gold-deep: #A8842F;
  --line: rgba(216, 182, 105, 0.16);
  --line-strong: rgba(216, 182, 105, 0.38);
  --maxw: 1080px;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}
* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; color-scheme: dark; }
html, body { overflow-x: clip; }
a, button, summary { touch-action: manipulation; }
body { -webkit-tap-highlight-color: transparent; }
[id] { scroll-margin-top: 96px; }
body {
  background: var(--bg);
  background-image: radial-gradient(1100px 480px at 50% -180px, rgba(216, 182, 105, 0.07), transparent 70%);
  background-repeat: no-repeat;
  color: var(--text);
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  font-size: 17px;
  line-height: 1.75;
  -webkit-font-smoothing: antialiased;
}
h1, h2, h3, .serif {
  font-family: 'Fraunces', Georgia, serif;
  font-weight: 560;
  line-height: 1.18;
  letter-spacing: -0.012em;
}
h1 { font-size: clamp(2.2rem, 5.4vw, 3.6rem); margin-bottom: 1.3rem; text-wrap: balance; }
h2 { font-size: clamp(1.55rem, 3.5vw, 2.25rem); margin: 2.8rem 0 1rem; text-wrap: balance; }
h3 { font-size: 1.28rem; margin: 2rem 0 0.6rem; color: var(--gold); letter-spacing: 0; }
p { margin-bottom: 1.1rem; color: var(--text-dim); }
strong { color: var(--text); }
a { color: var(--gold); text-decoration: none; }
a:hover { text-decoration: underline; text-underline-offset: 3px; }
ul, ol { margin: 0 0 1.2rem 1.4rem; color: var(--text-dim); }
li { margin-bottom: 0.5rem; }
.accent { color: var(--gold); font-style: italic; font-weight: 500; }

:focus-visible { outline: 2px solid var(--gold); outline-offset: 3px; border-radius: 2px; }

.skip-link {
  position: absolute; left: 16px; top: -60px; z-index: 100;
  background: var(--gold-btn); color: #0A0A09; font-weight: 600; font-size: 0.9rem;
  padding: 10px 18px; border-radius: 0 0 8px 8px; transition: top 0.2s;
}
.skip-link:focus { top: 0; text-decoration: none; }

.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 24px; }
.narrow { max-width: 780px; }

/* Header */
header {
  border-bottom: 1px solid var(--line);
  position: sticky; top: 0; z-index: 50;
  background: rgba(10, 10, 9, 0.9);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
}
.nav {
  display: flex; align-items: center; justify-content: space-between;
  padding: 16px 24px; max-width: var(--maxw); margin: 0 auto;
}
.logo { font-family: 'Fraunces', Georgia, serif; font-size: 1.32rem; font-weight: 560; color: var(--text); letter-spacing: 0.2px; }
.logo span { color: var(--gold); font-style: italic; }
.logo:hover { text-decoration: none; }
.nav-links { display: flex; gap: 22px; align-items: center; list-style: none; margin: 0; }
.nav-links li { margin: 0; }
.nav-links a { color: var(--text-dim); font-size: 0.92rem; transition: color 0.2s; }
.nav-links a:hover { color: var(--gold-hi); text-decoration: none; }
.nav-links a.btn, .nav-links a.btn:hover { color: #0A0A09; }

.menu-btn {
  display: none; position: relative; width: 42px; height: 42px;
  background: none; border: 1px solid var(--line); border-radius: 8px; cursor: pointer;
}
.menu-btn span {
  position: absolute; left: 11px; right: 11px; height: 1.5px;
  background: var(--gold); transition: transform 0.28s var(--ease), top 0.28s var(--ease);
}
.menu-btn span:first-child { top: 16px; }
.menu-btn span:last-child { top: 24px; }
.menu-btn.open span:first-child { top: 20px; transform: rotate(45deg); }
.menu-btn.open span:last-child { top: 20px; transform: rotate(-45deg); }

/* Botões */
.btn {
  display: inline-block; background: var(--gold-btn); color: #0A0A09;
  padding: 14px 30px; border-radius: 6px; font-weight: 600; font-size: 0.95rem;
  transition: background 0.2s, transform 0.2s var(--ease), box-shadow 0.2s;
}
.btn:hover {
  background: var(--gold-hi); text-decoration: none;
  transform: translateY(-1px);
  box-shadow: 0 10px 30px rgba(216, 182, 105, 0.18);
}
.btn:active { transform: translateY(0); }
.btn-nav { padding: 9px 18px; font-size: 0.88rem; }
.btn-nav:hover { box-shadow: none; }

/* Hero */
.hero { padding: 96px 0 76px; text-align: left; }
.hero-a { position: relative; width: 100vw; margin-left: calc(50% - 50vw); min-height: min(86vh, 780px); display: flex; align-items: center; overflow: hidden; padding: 60px 0; }
.hero-a > .wrap { width: 100%; }
.hero-a-media {
  position: absolute; top: 0; bottom: 0; right: 0; width: 60%;
  background: url('/img/kelvin-lima-marketing-medico-brasilia.jpg') no-repeat 50% 22% / cover;
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 45%);
          mask-image: linear-gradient(90deg, transparent 0, #000 45%);
}
.hero-a-media::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(10,10,9,0.35) 0%, rgba(10,10,9,0) 35%, rgba(10,10,9,0.65) 100%);
}
.hero-a-content { position: relative; z-index: 1; max-width: 620px; }
.hero-a h1 { font-size: clamp(2.4rem, 5.8vw, 4.2rem); }
@keyframes fadein { from { opacity: 0; } to { opacity: 1; } }
@media (prefers-reduced-motion: no-preference) {
  .hero-a-media { opacity: 0; animation: fadein 1.4s var(--ease) forwards 0.25s; }
}
@media (max-width: 820px) {
  .hero-a { flex-direction: column; min-height: auto; padding: 0 0 46px; align-items: stretch; }
  .hero-a-media {
    position: relative; width: 100%; height: clamp(300px, 92vw, 400px); margin-bottom: 22px;
    -webkit-mask-image: linear-gradient(180deg, #000 62%, transparent 100%);
            mask-image: linear-gradient(180deg, #000 62%, transparent 100%);
  }
}
.hero .eyebrow, .eyebrow {
  color: var(--gold); text-transform: uppercase; letter-spacing: 0.22em;
  font-size: 0.76rem; font-weight: 600; margin-bottom: 1.3rem;
}
.hero .eyebrow::before {
  content: ""; display: inline-block; width: 26px; height: 1px;
  background: var(--gold-deep); vertical-align: middle; margin-right: 12px;
}
.hero p.lead { font-size: 1.15rem; max-width: 640px; }
.hero .btn { margin-top: 1.4rem; }

@media (prefers-reduced-motion: no-preference) {
  .hero .eyebrow, .hero h1, .hero p.lead, .hero .btn, .hero .photo-frame {
    opacity: 0; animation: rise 0.9s var(--ease) forwards;
  }
  .hero .eyebrow { animation-delay: 0.05s; }
  .hero h1 { animation-delay: 0.15s; }
  .hero p.lead { animation-delay: 0.3s; }
  .hero .btn { animation-delay: 0.45s; }
  .hero .photo-frame { animation-delay: 0.35s; }
}
@keyframes rise {
  from { opacity: 0; transform: translateY(18px); }
  to { opacity: 1; transform: translateY(0); }
}

/* Sections */
section { padding: 34px 0; }
.section-dark { background: var(--bg-soft); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: 64px 0; }
.cards { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 20px; margin: 1.6rem 0; }
.cards-4 { grid-template-columns: repeat(auto-fit, minmax(228px, 1fr)); }
.card {
  background: var(--bg-card); border: 1px solid var(--line); border-radius: 10px;
  padding: 28px 24px;
  transition: transform 0.3s var(--ease), border-color 0.3s;
}
.card:hover { transform: translateY(-3px); border-color: var(--line-strong); }
.card h3 { margin-top: 0; }
.card .num { font-family: 'Fraunces', Georgia, serif; font-size: 2rem; color: var(--gold); display: block; margin-bottom: 0.4rem; }

/* Método Referência: fio dourado */
.steps { list-style: none; margin: 2.4rem 0 0.6rem; padding: 0; counter-reset: passo; }
.steps .step {
  position: relative; margin: 0; padding: 0 0 2.6rem 64px; counter-increment: passo;
}
.steps .step:last-child { padding-bottom: 0.4rem; }
.steps .step::before {
  content: counter(passo, decimal-leading-zero);
  position: absolute; left: 0; top: -2px;
  font-family: 'Fraunces', Georgia, serif; font-style: italic; font-weight: 500;
  font-size: 1.5rem; color: var(--gold); line-height: 1;
}
.steps .step::after {
  content: ""; position: absolute; left: 17px; top: 34px; bottom: 10px; width: 1px;
  background: linear-gradient(180deg, var(--line-strong), var(--line));
}
.steps .step:last-child::after { display: none; }
.steps .step h3 { margin: 0 0 0.5rem; }
.steps .step p { max-width: 620px; margin-bottom: 0; }

/* Fotos e prova social */
.photo { width: 100%; height: auto; border-radius: 12px; border: 1px solid var(--line); display: block; }
.photo-frame { position: relative; }
.photo-frame::after {
  content: ""; position: absolute; inset: 14px -14px -14px 14px;
  border: 1px solid var(--line-strong); border-radius: 12px; z-index: -1;
}
.about-grid { display: grid; grid-template-columns: 260px 1fr; gap: 40px; align-items: start; }
.about-cine { position: relative; overflow: hidden; padding: 110px 0; }
.about-media {
  position: absolute; top: 0; bottom: 0; left: 0; width: 52%;
  background: url('/img/kelvin-lima-insight-meed.jpg') no-repeat 50% 30% / cover;
  -webkit-mask-image: linear-gradient(270deg, transparent 0, #000 45%);
          mask-image: linear-gradient(270deg, transparent 0, #000 45%);
}
.about-media::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(18, 16, 12, 0.25) 0%, rgba(18, 16, 12, 0) 40%, rgba(18, 16, 12, 0.55) 100%);
}
.about-cine > .wrap { position: relative; z-index: 1; }
.about-content { max-width: 600px; margin-left: auto; }
@media (max-width: 820px) {
  .about-cine { padding: 0 0 56px; }
  .about-media {
    position: relative; width: 100%; height: clamp(280px, 85vw, 380px); margin-bottom: 22px;
    -webkit-mask-image: linear-gradient(180deg, #000 62%, transparent 100%);
            mask-image: linear-gradient(180deg, #000 62%, transparent 100%);
  }
  .about-content { margin-left: 0; }
}
.quote-card {
  position: relative;
  background: var(--bg-card); border: 1px solid var(--line); border-radius: 10px;
  padding: 30px 24px 26px; display: flex; flex-direction: column; gap: 14px;
  overflow: hidden;
  transition: transform 0.3s var(--ease), border-color 0.3s;
}
.quote-card:hover { transform: translateY(-3px); border-color: var(--line-strong); }
.quote-card::before {
  content: "\201C"; position: absolute; right: 14px; top: -18px;
  font-family: 'Fraunces', Georgia, serif; font-size: 6rem; line-height: 1;
  color: var(--gold); opacity: 0.12; pointer-events: none;
}
.quote-card p { margin: 0; color: var(--text); font-style: italic; font-size: 0.98rem; }
.quote-card .who { color: var(--gold); font-style: normal; font-size: 0.8rem; text-transform: uppercase; letter-spacing: 0.18em; font-weight: 600; }
.quotes-editorial { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: 20px; margin: 1.6rem 0; align-items: stretch; }
.quote-featured {
  position: relative; margin: 0; overflow: hidden;
  background: var(--bg-card); border: 1px solid var(--line-strong); border-radius: 12px;
  padding: 46px 38px 34px; display: flex; flex-direction: column; justify-content: center; gap: 18px;
}
.quote-featured::before {
  content: "\201C"; position: absolute; left: 16px; top: -34px;
  font-family: 'Fraunces', Georgia, serif; font-size: 9rem; line-height: 1;
  color: var(--gold); opacity: 0.13; pointer-events: none;
}
.quote-featured p {
  font-family: 'Fraunces', Georgia, serif; font-style: italic; font-weight: 500;
  font-size: clamp(1.25rem, 2vw, 1.6rem); line-height: 1.45; color: var(--text); margin: 0;
}
.quote-featured .who {
  color: var(--gold); font-size: 0.8rem; text-transform: uppercase; letter-spacing: 0.18em;
  font-weight: 600; font-family: 'Inter', sans-serif; font-style: normal;
  border-top: 1px solid var(--line); padding: 18px 0 0; margin: 0;
}
.quote-side { display: flex; flex-direction: column; gap: 20px; }
.quote-side .quote-card { flex: 1; }
@media (max-width: 820px) { .quotes-editorial { grid-template-columns: 1fr; } }
@media (max-width: 820px) {
  .about-grid { grid-template-columns: 1fr; }
  .about-grid .photo-frame { max-width: 260px; }
}

/* Prints de produto */
.shots { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: 1.6rem; }
.shots figure { margin: 0; }
.shots img {
  width: 100%; height: auto; display: block; border-radius: 10px;
  border: 1px solid var(--line); box-shadow: 0 18px 40px rgba(0, 0, 0, 0.45);
}
.browser-frame {
  border: 1px solid var(--line-strong); border-radius: 12px; overflow: hidden;
  background: #0E0D0B; box-shadow: 0 22px 50px rgba(0, 0, 0, 0.5);
}
.browser-bar {
  display: flex; align-items: center; gap: 6px; padding: 10px 14px;
  background: #14120E; border-bottom: 1px solid var(--line);
}
.browser-bar i { width: 9px; height: 9px; border-radius: 50%; background: rgba(216, 182, 105, 0.28); }
.browser-bar .url {
  margin-left: 10px; font-size: 0.75rem; color: var(--text-dim); letter-spacing: 0.04em;
  background: rgba(255, 255, 255, 0.04); border: 1px solid var(--line); border-radius: 99px; padding: 3px 14px;
}
.browser-frame img { border: 0; border-radius: 0; box-shadow: none; }
.shots figcaption { font-size: 0.85rem; color: var(--text-dim); margin-top: 10px; text-align: center; }
@media (max-width: 720px) { .shots { grid-template-columns: 1fr; } }

/* FAQ */
details {
  border: 1px solid var(--line); border-radius: 8px; padding: 8px 22px;
  margin-bottom: 12px; background: var(--bg-card);
  transition: border-color 0.25s;
}
details[open] { border-color: var(--line-strong); }
summary {
  cursor: pointer; font-weight: 600; color: var(--text); font-size: 1.02rem;
  list-style: none; position: relative; padding: 12px 34px 12px 0;
}
summary::-webkit-details-marker { display: none; }
summary::after {
  content: "+"; position: absolute; right: 2px; top: 50%;
  transform: translateY(-50%);
  font-family: 'Fraunces', Georgia, serif; font-weight: 500; font-size: 1.35rem;
  color: var(--gold); transition: transform 0.28s var(--ease);
}
details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
details p { margin: 0.4rem 0 0.6rem; }

/* CTA band */
.cta-band {
  text-align: center; padding: 76px 24px; border-top: 1px solid var(--line);
  background:
    radial-gradient(700px 300px at 50% 115%, rgba(216, 182, 105, 0.12), transparent 70%),
    linear-gradient(180deg, var(--bg) 0%, #14110A 100%);
}
.cta-band h2 { margin-top: 0; }

/* Article */
article { padding: 60px 0 30px; }
.meta-line { color: var(--gold-deep); font-size: 0.85rem; text-transform: uppercase; letter-spacing: 0.18em; margin-bottom: 0.8rem; }
.breadcrumb { font-size: 0.85rem; color: var(--text-dim); margin: 18px 0 0; }
.breadcrumb a { color: var(--text-dim); }
blockquote {
  border-left: 2px solid var(--gold); padding: 8px 0 8px 20px; margin: 1.5rem 0;
  color: var(--text); font-style: italic;
}

/* Blog cards */
.post-card {
  display: block; background: var(--bg-card); border: 1px solid var(--line); border-radius: 10px;
  padding: 26px; margin-bottom: 18px;
  transition: transform 0.3s var(--ease), border-color 0.3s;
}
.post-card:hover { border-color: var(--gold-deep); transform: translateY(-2px); text-decoration: none; }
.post-card h3 { margin-top: 0; }
.post-card p { margin-bottom: 0; font-size: 0.95rem; }

/* Reveal ao rolar (classes aplicadas via site.js; sem JS, tudo visível) */
.rv { opacity: 0; transform: translateY(16px); transition: opacity 0.7s var(--ease), transform 0.7s var(--ease); }
.rv-in { opacity: 1; transform: translateY(0); }
.cards > .rv:nth-child(2), .steps > .rv:nth-child(2) { transition-delay: 0.08s; }
.cards > .rv:nth-child(3), .steps > .rv:nth-child(3) { transition-delay: 0.16s; }
.cards > .rv:nth-child(4) { transition-delay: 0.24s; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .rv { opacity: 1; transform: none; transition: none; }
  .card:hover, .quote-card:hover, .post-card:hover, .btn:hover { transform: none; }
}

/* Footer */
body > footer { border-top: 1px solid var(--line); padding: 50px 24px 40px; margin-top: 60px; }
.footer-grid { max-width: var(--maxw); margin: 0 auto; display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 30px; }
footer h3 { color: var(--gold); font-family: 'Inter', sans-serif; font-weight: 600; font-size: 0.82rem; text-transform: uppercase; letter-spacing: 0.18em; margin: 0 0 0.9rem; }
footer p, footer li { font-size: 0.9rem; color: var(--text-dim); }
footer ul { list-style: none; margin: 0; }
footer li { margin-bottom: 0.2rem; }
footer ul a { display: inline-block; padding: 8px 0; }
.copyright { text-align: center; color: var(--text-dim); font-size: 0.8rem; margin-top: 40px; padding-top: 20px; border-top: 1px solid var(--line); max-width: var(--maxw); margin-left: auto; margin-right: auto; }

@media (max-width: 720px) {
  section { padding: 22px 0; }
  h2 { margin-top: 2.2rem; }
  .hero p.lead { font-size: 1.06rem; }
  .steps { margin-top: 1.8rem; }
  .steps .step { padding: 0 0 2.1rem 46px; }
  .steps .step::before { font-size: 1.25rem; }
  .steps .step::after { left: 13px; top: 28px; }
  .card, .quote-card { padding: 22px 20px; }
  .quote-featured { padding: 34px 24px 26px; }
  .quote-featured p { font-size: 1.18rem; }
  .quote-featured::before { font-size: 6.5rem; top: -22px; left: 10px; }
  .browser-bar { padding: 8px 10px; }
  .browser-bar .url { font-size: 0.7rem; padding: 2px 10px; }
  .section-dark { padding: 44px 0; }
  .cta-band { padding: 54px 24px; }
  article { padding: 40px 0 20px; }
  body > footer { padding: 40px 24px 32px; margin-top: 40px; }
  .menu-btn { display: block; }
  .nav-links {
    position: absolute; top: 100%; left: 0; right: 0;
    display: none; flex-direction: column; align-items: flex-start; gap: 4px;
    background: rgba(10, 10, 9, 0.98); border-bottom: 1px solid var(--line);
    padding: 10px 24px 20px;
  }
  .nav-links.open { display: flex; }
  .nav-links li { width: 100%; }
  .nav-links a:not(.btn) { display: block; padding: 12px 0; font-size: 1rem; border-bottom: 1px solid rgba(216, 182, 105, 0.08); }
  .nav-links .btn-nav { display: inline-block; margin-top: 12px; }
  .hero { padding: 56px 0 40px; }
}